How the Covid Pandemic has strengthened my business resolve

How the Covid Pandemic has strengthened my business resolve

The Pandemic and a renewed business cycle about to begin…

Current times are rough. Not only because of the Covid pandemic. Remember life before the pandemic? Fine, it might have been less stressful than now, but it was still quite stressful nonetheless. Issues like social inequality, the economy, global warming, overconsumption, and waste creation and disposal were all there. They still are and more than ever need our attention and action. 

No, this is not a “bring-you-down” post. Don’t worry, I promise it will get positive soon. Keep reading.

I don’t know about you, but whenever things get rocky, I start revisiting my decisions and the direction my life is pointing to. Well, this has been one of those times. Naturally, I have been revisiting it all and feel even stronger about this page and the purpose of Rebel Buda.

Reevaluating your business idea during a pandemic is NOT exactly a fun process. BUT, doing so can uncover many opportunities like a renewed, maybe even improved determination. 

In thinking if I wanted to continue pursuing Rebel Buda’s vision, I looked at what was happening around us and the need for more social enterprises. NOT LESS. I can’t keep complaining that the world needs to change if I’m not doing anything about it. Right?

The other thing that comes out of this is the opportunity for introspection, to go back to the origin and be truthful to who we wanted to be from the beginning. 

From the getgo, it has never been about selling clothes. It has been and will continue to be about changing the paradigm, being a driver for change. 

Rebel for good. Rebel for change. Rebel buda frontpage family portrait.

Yes, what you wear can and should be a statement of what you feel about important issues, but what’s the point of wearing a statement t-shirt, for example, if it’s being produced with materials and processes that hurt the environment and the people who produce it?  We see our role as one to continue pushing for sustainability concepts and awareness linked to the clothing industry, to continue striving to find a more circular model and finding better ways to collaborate and create joint value as part of a circular economic model. Right now, we are researching new fulfillment partnerships that will help us produce apparel by using our own used and worn-out products. How amazing will that be? More news coming soon on that front. 

So, yes, this pandemic is the most challenging year of my lifetime (and most likely yours).

It has tested my ability to believe in the good in people – but I still do. It has tested my faith that the world can be a better place – I still believe it can. It has kept me away from many people I love. But that will change at some point as well. Everything in life changes, it’s up to us to make changes for the better, no matter how hard it can be.

Thank you for following my blog and being a sounding board on this journey. I do appreciate your company and support, and don’t thank you enough.

Now back to why we are doing what we are doing. More than ever! I will leave you with this quote by Winston Churchill that has inspired me: “Success is not final. Failure is not final. It’s the courage to continue that counts.” 

Help me spread the word and share this post with your friends. Sharing is caring! And always. Rebel for Good. Rebel for Change!

Stay tuned for our next blog post and feel free to comment or write me with questions and/or suggestions about themes you would like to see covered in our blog. 

*Rebel Buda, Inc. is a public benefit corporation and proud member of 1% for the Planet. We offer 100% certified organic tees and tanks for the whole family so we can rebel for change together. 


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